The beauty industry is a giant, a booming market overflowing with possibilities. From skincare miracles to haircare heroes, captivating fragrances to colorful cosmetics, it caters to everyone. And thanks to the power of social media, the beauty world has only gotten bigger and brighter.

Even with the curveballs thrown by the pandemic, the beauty business has proven its resilience. It’s a market that continues to thrive, and the future looks even more exciting. The metaverse, a whole new digital playground, is opening doors for innovative beauty experiences. Experts predict a dazzling future for the industry, with a projected global value of over $716 billion by 2025.

This is where you, the savvy marketer, come in. Affiliate marketing presents a golden opportunity to step into the world of beauty. It’s more than just making some extra cash – it’s about connecting with a passionate post-pandemic generation. These consumers crave organic products, sustainable practices, hyper-personalized solutions, and brands they can truly trust.

Ready to dive in? We’ve got you covered. To kickstart your beauty affiliate marketing journey, we’ve curated a list of 19 essential beauty affiliate programs – your secret weapon for marketing success this year. We’ve categorized them to make your navigation even smoother.



1. Color Cosmetics:

Color cosmetics, including makeup and nail care, enhance your appearance. Even during the pandemic, the market thrived for innovative products like skincare-infused makeup, mask-friendly lipsticks, and user-friendly nail care. This trend is expected to continue, with experts predicting a CAGR of 7.4% for the global color cosmetics market between 2017 and 2024.


  • Beauty Paradise: Sephora is a global giant in the beauty world, offering a massive selection of makeup from all your favorite high-end brands.
  • Commission Cash: They boast competitive commission rates, so you can turn your passion for makeup into a profitable career.
  • Reputation for Excellence: Sephora is known for its commitment to quality products and exceptional customer service, making it a great place to build your beauty expertise.
  • Commission: 14% per sale
  • Cookie duration: 30 days

Ulta Beauty:

  • One-stop Beauty Shop: Ulta Beauty caters to a wide range of beauty needs, offering both high-end and drugstore cosmetics, skincare, and haircare products. This allows affiliates to promote to a broader audience with diverse budgets.
  • Lucrative Earning Potential: Ulta Beauty boasts generous commission rates, meaning affiliates can earn a healthy amount for each sale driven through their unique links or codes.
  • Promotional Powerhouse: Ulta Beauty frequently runs exciting promotions and sales, giving affiliates a steady stream of attractive offers to share with their audience, further boosting their earning potential.
  • Commission: 2% to 5% per sale
  • Cookie duration: 30 days


  • High-Quality & Affordable Makeup: ColourPop has carved a niche for itself by offering top-notch cosmetics at accessible prices. This value proposition is a major draw for budget-conscious beauty lovers.
  • Attractive Commission Rates: If you’re an influencer or affiliate marketer, ColourPop’s commission rates can be quite enticing, making it a lucrative brand to partner with.
  • Loyal Customer Base: ColourPop has cultivated a devoted following who appreciate their quality products and fair prices. This loyal fanbase translates to strong brand recognition and consistent sales.
  • Commission: 10% per sale
  • Cookie duration: 90 days

2. Skincare

Skincare dominated the cosmetics industry in 2020, claiming a massive 42% share.

More screen time has led to a growing concern about blue light’s impact on skin, making blue light skincare a top priority.

The skincare market is expected to thrive, reaching a projected revenue of over $177 billion by 2025.

Salameh Skin Care:

  • Beyond Beauty: Salameh Skin Care merges science with expertise for transformative skincare.
  • Dermatologist-Driven: Founded by Dr. Nadia Salameh, a renowned dermatologist, each product is formulated with a deep understanding of skin.
  • Targeted & Effective: Address specific concerns (acne, wrinkles, etc.) while promoting overall skin health.
  • Scientific Results: Dr. Salameh’s research ensures scientifically-backed formulas deliver visible improvements.
  • Commission: 20% per sale
  • Cookie duration: 30 days

100% Pure:

  • Natural Beauty Leader: Founded in 2005, 100% Pure offers natural & organic cosmetics with a focus on purity, sustainability, and cruelty-free practices.
  • Harnessing Nature’s Bounty: They use fruit pigments, botanical extracts, and nourishing oils for effective yet gentle products, free from harsh chemicals.
  • Complete Natural Regimen: From makeup to skincare and haircare, 100% Pure offers a full range of products to enhance your natural beauty without compromise.
  • Embrace Natural Transformation: Discover the power of nature’s goodness for your skin and well-being.
  • Commission: 8% per sale 
  • Cookie duration: 45 days

Jenette Skin Care: Glowing Skin Awaits

  • Forget generic brands: Jenette Skin Care offers a holistic approach to healthy, radiant skin. Founded by expert esthetician Jenette Serrins, it goes beyond surface treatments.
  • Inner Beauty: They believe true beauty starts with healthy skin, nourished from within using only the finest natural ingredients.
  • Self-Discovery & Results: Embrace your natural beauty with their facials and curated products, designed for skin balance and vitality.
  • Sustainable & Honest: Committed to minimizing their environmental impact, Jenette Skin Care prioritizes sustainability while offering effective products made with love and transparency.
  • Join the Journey: Experience the transformative power of Jenette Skin Care and achieve radiant, healthy skin today.
  • Commission: 10% per sale 
  • Cookie duration: 30 days

3. Haircare

With salon doors shuttered during lockdowns, many people were forced to get creative with their hair care routines. This surge in do-it-yourself (DIY) hair care solutions translated into booming sales for at-home products.

In the United Kingdom alone, supermarkets saw a whopping 76% increase in hair care sales during the second quarter of 2020. This trend is expected to continue, with the market projected to grow at a compound annual growth rate (CAGR) of 6.6% between 2022 and 2027.

Grow Gorgeous:

  • Science meets nature: Grow Gorgeous combines cutting-edge technology with natural ingredients for powerful haircare solutions.
  • Nourish & strengthen: Their range is designed to deeply nourish and strengthen your hair, leaving it healthier and more manageable.
  • Targeted solutions: Whether you want to combat thinning hair, revive dull locks, or simply boost overall health, Grow Gorgeous has something for you.
  • Real results: From serums and treatments to luxurious shampoos and conditioners, each product is formulated to deliver noticeable improvements.
  • Goodbye bad hair days: Experience a transformation and say hello to gorgeous, healthy hair you’ll love.
  • Commission: 7% per sale
  • Cookie duration: 30 days

Madison Reed:

  • Science-backed formulas: They don’t just rely on trends; Madison Reed uses cutting-edge science to create their hair color products.
  • Luxurious ingredients: They prioritize high-quality, salon-grade ingredients for a luxurious feel and beautiful results.
  • Salon-quality at home: Achieve stunning hair color from the comfort of your own home, without sacrificing salon-level quality.
  • Focus on innovation: Madison Reed is constantly pushing boundaries and developing new ways to achieve healthy, vibrant hair color.
  • Commitment to inclusivity: They offer a wide range of shades to cater to diverse hair types and color preferences.
  • Healthy hair color: Get vibrant color without compromising the health of your hair.
  • Commission: $20 per sale
  • Cookie duration: 30 days

  • Expert Tips & Tutorials: No more hair woes! Learn from the pros with our library of easy-to-follow guides.
  • Product Recommendations: Find the perfect match for your hair type and goals. We’ve got you covered from root to tip.
  • Style Inspiration: Get ready to be wowed! Discover endless looks to inspire your next hair transformation.
  • Haircare Help, Anytime: Got a question? We’ve got the answer. Get expert advice for healthy, beautiful hair.
  • Trending Now: Stay ahead of the curve with the latest cuts, colors, and styles taking the hair world by storm.
  • Join the Community: Connect with fellow hair enthusiasts, share your journey, and get inspired by others.
  • Commission: 5%
  • Cookie duration: 10 days

4.Fragrance and Perfumes:

The European fine fragrance industry experienced a significant downturn during the pandemic, with sales dropping by over 18%. However, as the world starts to reopen, consumers are finding solace and pleasure in fragrances once again. Perfumes are not just about smelling good; they can elevate mood, promote a sense of well-being, and even evoke happy memories associated with favorite scents. Looking ahead, the global perfume market is expected to exhibit a compound annual growth rate (CAGR) of at least 4% between 2021 and 2026. This suggests a positive trajectory for the fragrance industry as normalcy returns.


  • Designer Scents Delivered: Explore a curated library of designer perfumes and colognes, all conveniently delivered to your doorstep.
  • Subscription Savvy: Scentbird’s unique subscription model lets you discover new fragrances every month, perfect for those who love variety.
  • Earning Edge: With competitive commission rates, Scentbird offers a lucrative opportunity for those passionate about fragrance and building a customer base.
  • Commission: $14 per sale
  • Cookie duration: 45 days

Velvet Alabaster

  • Elevating Your Life: Luxurious fabrics, exquisite craftsmanship, and impeccable design define Velvet Alabaster.
  • Luxury at Home: Indulge in meticulously crafted pieces, from plush cushions to flowing curtains, transforming your space.
  • Timeless Style: The curated collection blends classic elegance with modern flair for statement pieces in your home.
  • Uncompromising Quality: Experience true luxury with meticulous attention to detail in every stitch, fold, and finish.
  • Luxury Redefined: Embrace timeless elegance for modern living. Welcome to Velvet Alabaster.
  • Commission: 15% per sale
  • Cookie duration: 90 days

Love Scent

  • More Than Perfume: Love Scent isn’t just a store; it’s an immersive journey into the world of captivating aromas.
  • Vast & Curated Selection: Find the perfect scent for any occasion, from romantic florals to alluring musks. Whether you’re expressing yourself or seeking the ideal gift, Love Scent has something for everyone.
  • Unwavering Quality: We meticulously select each fragrance to ensure it delights your senses.
  • Effortless Shopping: Our user-friendly website and exceptional customer service make shopping a breeze.
  • Unleash the Power of Scent: Discover how fragrance can boost your confidence and make you feel amazing.
  • Commission: 20% to 30% per sale
  • Cookie duration: 60 days

5. Other Beauty Products:

Beyond the foundations of makeup and skincare, the beauty industry encompasses a wide range of products that contribute to our overall look and well-being. Here are some other noteworthy sectors that deserve a mention:

Straight My Teeth

  • Revolutionary clear aligner system: Straight My Teeth offers a modern alternative to traditional braces.
  • Goodbye Braces, Hello Confidence: Ditch the metal brackets and wires for invisible aligners that straighten your smile discreetly.
  • Customized for You: Our custom-made aligners ensure a comfortable and perfect fit.
  • Faster Results: Achieve your dream smile in as little as 4-6 months.
  • More Affordable: Straight My Teeth makes straightening your teeth accessible.
  • Confidence Booster: Take the first step towards a smile you can’t wait to show off!
  • Commission: 5% per sale
  • Cookie duration: 30 days

Love Beauty

  • Curated Selection: Work with a wide range of sought-after beauty brands.
  • Competitive Earning Potential: Enjoy competitive commissions on every sale.
  • Luxury Beauty Awaits: Be surrounded by the latest and greatest in the beauty world.


  • Ditch the samples: FabFitFun delivers full-size beauty, fashion, fitness, and wellness products, all curated with the latest trends.
  • Seasonal surprises: Discover new favorites and elevate your self-care routine with each box delivered straight to your door.
  • Treat yourself or gift fabulous: FabFitFun is perfect for you or someone special. It’s a chance to explore amazing products and find things you’ll love.
  • Commission: $9 
  • Cookie duration: 30 days


  • Revolutionized Beauty Discovery: Birchbox delivers personalized beauty samples right to you.
  • Monthly Surprises: Get deluxe-sized samples tailored to your preferences in each box.
  • Top Brands & New Finds: Explore both established and up-and-coming beauty brands.
  • Perfect Match, Every Time: Birchbox uses your beauty profile to curate the ideal samples.
  • Beyond the Box: Shop full-sized favorites and a vast collection of products at the Birchbox store.
  • Fun & Personalized Beauty: Birchbox makes discovering new beauty products enjoyable and easy.
  • For All Beauty Lovers: Find the perfect products for your routine, no matter your experience level.
  • Commission: 5% to 7% per sale
  • Cookie duration: 7 days

Beauty Supplies and Tools:

The beauty industry felt the pinch of the pandemic in 2020, with overall sales of beauty supplies dropping 8.5%. But there was a silver lining! Demand for at-home spa tools, like skincare products and facial steamers, boomed. Budget-conscious consumers sought out affordable ways to keep up their beauty routines, and these at-home options fit the bill perfectly. This trend is expected to last, with many continuing their self-care rituals even post-pandemic.

Amazon Beauty

  • Huge product selection: Reach a massive audience with Amazon Beauty’s extensive range of beauty tools, accessories, and supplies.
  • High commission rates: Maximize your earnings with Amazon’s competitive commission structure for beauty products.
  • Massive customer base: Tap into the vast pool of Amazon shoppers actively looking for beauty products.
  • Commission: 10% per sale
  • Cookie duration: 24 Hours

Sigma Beauty

  • High-Quality Brushes: Sigma Beauty is known for its premium makeup brushes.
  • Great Commissions: Earn competitive rates by promoting their products.
  • Strong Brand: Leverage their reputation in the beauty industry.
  • Commission: 10% per sale
  • Cookie duration: 30 days

Mastering The Art of Shaving

  • Shaving Elevated – More than a chore, shaving offers a luxurious daily ritual.
  • Timeless Tradition – Shaving boasts a rich history, combining modern innovation with classic techniques.
  • The Shaving Trinity – Master these three elements:
    • Prep: Warm water/oil softens beard, shaving cream/soap protects.
    • Technique: Light touch, proper angle, follow hair grain for a close, comfortable shave.
    • Aftercare: Cool rinse, aftershave balm/lotion (aloe vera/witch hazel for extra soothing) promote healthy skin.
  • Self-Care Ritual – Invest in quality tools and techniques to transform your shave into a moment of indulgence and relaxation. Savor the process, and master the art of shaving.
  • Commission: 8% per sale
  • Cookie duration: 30 days


Love makeup, skincare, or fragrance? Turn that passion into profit with beauty affiliate marketing! From cult-favorite brands to niche Korean skincare, there’s a program for every beauty focus.

Big names like Sephora offer high commissions and a vast product range. But don’t miss niche programs like Soko Glam for Korean skincare lovers. Subscription boxes like Scentbird create recurring revenue, while giants like Amazon Beauty reach a global audience.

Recommend products you truly love, and create valuable content that goes beyond just selling. Build trust, and you’ll create a win-win for you and your audience.

The beauty industry is booming, and affiliate marketing is a powerful tool in 2024. With the right partnerships and a genuine approach, you can turn your beauty passion into a thriving business. The future is bright for beauty enthusiasts ready to share their love and profit from their expertise.


Affiliates receive unique tracking links from brands. They promote these links on their websites, blogs, or social media. When someone clicks on their link and makes a purchase, the affiliate earns a commission.

You can promote a wide range of beauty products, including color cosmetics (like makeup), skincare, haircare, fragrances, beauty tools, and more.

Most brands have an affiliate program page on their website where you can apply. You'll need to provide details about your platform and audience size.

Some top programs include Sephora, Ulta Beauty, Dermstore, Soko Glam, Sally Beauty, and Amazon Beauty.


Commission rates vary, but they can range from 5% to 50% depending on the brand and the product.

Yes, many affiliates promote products from multiple brands to offer their audience a variety of choices.

Yes, many affiliates use platforms like Instagram, YouTube, and TikTok to promote products through affiliate links.